QFO: Are busy locations usually the best locations for the establishment of a restaurant business?
QFO: Are busy locations usually the best locations for the establishment of a restaurant business?
Currently browsing: Profits
QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?
The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute a significant portion of your Guest experience can be [...]
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QFO: How long after opening will a restaurant begin turning a profit?
I wish this level of thinking would die a slow miserable death. It’s caused more confusion and uncertainty than just about any other myth in the business. [...]
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Pricing Is A Key Component To Sustainable Success
Pricing means different things in different industries, and every company has different needs. We draw from an extensive toolkit to develop a tailored solution that works for [...]
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The Top 10 Components To A Successful Hospitality Marketing Plan
1. Execution. You have to walk the talk. Every part of the guest experience has to be executed or no amount of external marketing will help your [...]
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“How Do You Build Volume?”
An age old question in Hospitality is still, “How do you build volume?”
QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?
The timeline is irrelevant. But the list of challenges is the same as it’s always been…
QFO: Big Menu Or Small Menu?
Q: Is it better for a restaurant to limit its options per food category or to have as many choices as possible? A: There is no right […]
Common Misconceptions About Loyalty Programs
A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.
How To Capture Brand Loyalty In The Age Of Third-Party Delivery Apps
You can capture it up to the point you surrender the Guest experience to a third party app. Which is why third party apps should never be […]
Questions From Operators: Social Media
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) […]
Weekend Payroll Help – #TOTD
If you’re waiting for Friday & Saturday to be able to make payroll – you have serious issues that need to be addressed. #20thCenturyThinking — Jeffrey Summers […]
Labor Costs Double And Will Double Again
“In the past 18 months, restaurant wages have risen at double the rate of menu prices and will double yet again in the next 18 months.”
Marketing Re: Social Media
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
Is Restaurant Marketing Broken?
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant […]
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.
The Ugly Truth of the Loyalty Point Program
Facts, figures and insights about real, guest loyalty.
The Insanity of Losses
There’s a reason nearly 72% of all food service businesses go out of business within three years (fact not fiction). This level of thinking is part of the reason.
Restaurant Marketing: What Does An Empty Chair Really Cost?
I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?