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Starburst Play Theory

The Starburst Play Theory demonstrates that a team can achieve its outcomes with well executed play. To achieve these outcomes, all players must understand the goal, plan and be properly trained and guided in their performance.

The Theory

If your management team has been working on the same problems or striving to reach the same goal for an extended period of time, you may be ‘Starbursting’.

An analogy is a poorly executed play in football, the ‘Starburst Play.’ You may know the goal (touchdown) but you don’t have a game plan (what has to happen, by when, to what standard).

Your players (employees) don’t know their role in achieving that goal nor are they trained to carry out their responsibilities. With no clear game plan, the plan is destined to fail.

Your team needs a well executed play where the means to accomplish the goal are clearly communicated to all the players. Each player knows their role in the plan and is trained to carry it out. You job is to Coach them 80% of the time and follow-up the other 20% of the time.

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You Have Two Options:

  1. Grow your business.
  2. Make excuses.

Our powerful business programs are about helping you and your business master the fundamentals and create positive, long-term opportunity. No other program(s) offers more value with the immediate impact or greater ROI than ours or creates the level of impacting and sustainable change necessary to grow your business.

Call Us Toll Free 888-998-8744 or use the contact form to talk about how we can help you realize an opportunity.

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About Jeffrey Summers

Jeffrey has spent four decades in various Marketing, Operations and Business Development roles in corporate, franchise and independent concepts. He is widely recognized by his peers as one of the leading voices in the Foodservice/Hospitality industries. As a hospitality business expert, Jeffrey now devotes most of his time to helping owners/operators and their organizations both create and achieve their business objectives. Jeffrey's clients include: fast food, QSR's, casual full-service, fine-dining, private clubs and banquet facilities, hotel/foodservice, resorts, sports facilities, corporate dining. catering businesses and retail concepts. More About Jeffrey. | More About SHG. 

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