Voice-of-the-Guest [VoG]

You can’t expect to stand out from the crowd using the same marketing strategy everyone else does. If you want to transform your business, you need to first transform your marketing and the thinking behind it.

This is about more than just putting butts in your seats or heads in beds; it’s about creating the best relationships with your guests, future guests, vendors, staff, menu, operation and anyone else involved in helping you make more money.

At Summers Hospitality Group, we understand brand building, and the importance of a well-defined brand to the success of a business.

Everything we do is considered within the broader context of a complete and seamless marketing strategy, to make sure that all the parts of a marketing program work in coordinated support of each other to maximize their value. We know that everything a business does, the way they do it, and, in many cases, what a business doesn’t do, acts to add to or detract from the unique position in a customer’s mind.

Frequently, staff or management changes, the introduction of a new menu or services, new and different competition or simply the passage of time can cause a businesses protection of its valued brand to decline.This audit does three things:

1. This is a overall analysis of your branding practices to see if you’re doing everything you can to maximize your efforts
2. Compares your business with its top 3 competitors (extensive analysis of product/service value, key messages, proof points)
3. Derive key insights from the findings that will help in the development or refinement of your company’s strategic plan, positioning statement, key messages and proof points.