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The Number One Complaint of All Guests Everywhere

Zagat consistently measures the dining experiences of thousands of guests all over the country and in every type of concept imaginable. Guess what is consistently guest’s #1 complaint?

Excerpts:

Chicago
Service – The Weak Link: As with most cities Zagat surveys, service is the number one dining irritant of Chicago’s business goers, cited by 77% of all surveyors. In comparison, noise (8%), prices (4%), and poor food (4%) come in far behind.

Atlanta
Service – The Weak Link: As with most American cities, the vast majority of Atlantans found poor service to be the most irritating factor in the local dining scene. 63% of all dining-related complaints were about service, compared to only 14% about noise, 6% about prices, 6% about food, and 4% about parking and traffic.

Texas
Service – The Weak Link: As with most American cities, an overwhelming percentage of Texans found poor service to be the most irritating factor in the local dining scene. 78% of all dining-related complaints were about service, compared to only 8% about noise and 4% about prices.

When are we going to wake up already and start investing in building the best guest experience? Look at what the competitive advantage would be in just three of the largest geographic areas in the country.

About Jeffrey Summers

Jeffrey has spent four decades in various Marketing, Operations and Business Development roles in corporate, franchise and independent concepts. He is widely recognized by his peers as one of the leading voices in the Foodservice/Hospitality industries. As a hospitality business expert, Jeffrey now devotes most of his time to helping owners/operators and their organizations both create and achieve their business objectives. Jeffrey's clients include: fast food, QSR's, casual full-service, fine-dining, private clubs and banquet facilities, hotel/foodservice, resorts, sports facilities, corporate dining. catering businesses and retail concepts. About Jeffrey. 

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