BizWorx™ is the SHG program for operational development.
Clients who request this service typically are mystified about what return or value, if any, they are getting from existing processes – i.e., whether the business is|can achieve intended cost|profit goals. Alternately they may want to discover how existing processes can be improved. Summers Hospitality Group can design effective business processes, including an evaluation process to ensure you can continue to assess them on an on- going basis. These programs have included:
We are brand builders – experts in big thinking, creative ideas and fresh technology solutions for Hospitality companies. We help our clients identify and solve their market needs and challenges. Whether it’s a revamp of an existing identity or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that are unique, recognizable and resonate with guests.
From individual concepts within an arena or stadium, to developing brands that “compete with the street” in your next food hall, to building a restaurant from the ground up…………we know how to generate compelling identities and names to peak the interest of diners around the globe.
- Our team starts with a brainstorming session with your organization to understand the main attributes of your brand.
- We conduct a comprehensive market analysis to determine how to best create a brand that has distinct points of difference from your potential competitors.
- We build out logos and identities to be able to sell your brand to investors, stakeholders and guests.
- We establish a tone and voice of your brand to be able to generate an integrated communication plan to tell your food story.
Some of the deliverables typically produced by this process are:
- Brand strategy and guidelines for internal use
- Logo and identity development
- Launch strategy and event management
- Integrated marketing plans
To fully understand the economics of the business and identify potential returns before making substantial expenditures we recommend the development of a comprehensive business plan. Regardless of whether you are in need of financing, or a seasoned veteran in need of a more aggressive vision, SHG can work with you to create the hospitality business plan that will model your business and document your strategy.
Business plans serve two primary purposes:
- clarifying your value proposition and revenue model;
- convincing others that your business is sound enough to justify an investment or a loan.
The Hospitality business has one of the highest rates of bankruptcy of any industry in today’s economy. This is coupled with one of the lowest profit margins available to the entrepreneur. Operators who fail are usually undercapitalized, lack relevant experience in the industry or don’t take the time to properly examine the business which they are about to get into. Many entrepreneurs who wish to be in the hospitality business turn to franchising as an option. Under the auspices of a franchisor the entrepreneur’s lack of relevant experience can be minimized if the franchisor has suitable operations systems, standard recipes and marketing techniques, etc…
A business plan should consist of nine phases:
- Concept Overview
- Economic Overview
- Site Analysis
- Competitive Analysis
- Marketing Plan
- Capital Expenditures
- Financial Projections
- Proposed Menus
- Management Biographies
However, franchisees and franchisors who have not conducted adequate planning and preparation have been known to go bankrupt or work on a marginal basis as well.
The only way an entrepreneur, whether they are building and creating their own business or buying a franchise unit, can clearly understand what lies ahead financially is to conduct a detailed business plan. If you have the fortitude to develop a business plan and to honestly interpret the outcomes, you will have a far better understanding of your opportunity to succeed as an independent operator or franchisee. In addition, if you can successfully get through the grueling task of developing a business plan, you will likely succeed.
TOH Systems & Processes
TOH – Business & Marketing Plan Development, Brand & Concept Development, Business Organization and Establishment (Incorporation, LLC, etc…), Logo Design, Website Construction, Sales Programs, Systems & process Design, Manuals, Lease Negotiations, Operations, Policy Development, Site Selection and Lease Negotiation, much more…
BOH Systems & Processes
BOH – Menu Development & Engineering, Menu Layout & Design, Vendor Sourcing, Equipment Layout and Sourcing, Kitchen Design, etc…
FOH Systems & Processes
FOH – IT & POS Analysis, Service Models & Initiatives, Staffing – Hourly & Mgmt, Bar & Beverage Development, Training Initiatives, Layout & Design, etc…
We Build Strong Brands
Summers Hospitality Group’s programs are focused on optimizing results and helping operators maximize their business’s potential. After discussing your needs and opportunities, we customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.
We engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. We provide systems and services that improve all areas of your hospitality business.
The Bottom Line
Here are three amazing benefits of participating in our programs – they are in fact three indisputable reasons why everyone should:
- You get better.
- You get better faster.
- Eventually you become your own business coach.