"The growth of your business is directly related to your own personal growth."

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

Cause Marketing


SHG defines Cause Marketing|Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders.

Effective Cause Marketing|Branding improves your reputation, enhances guest loyalty, builds employee morale and solidifies relationships with key stakeholders. Businesses today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more businesses will embrace socially-aligned business initiatives. These are long-term, multidimensional strategies in which a business commits to a key issue not only to drive social change, but also because the issue they stand for aligns with their business objectives and values.

So, what do you stand for?

More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.

Operators who want to connect their values with community efforts can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.

Today, all businesses must express their humanity and values in authentic and emotionally compelling ways to reach their guests, employees, partners, communities and other stakeholders.

SHG is recognized for its work on behalf of clients in creating and implementing substantive cause initiatives.

We work extensively with corporations and leading nonprofit organizations on the national, regional or local levels to develop transformational business and social impact.

We are leaders in establishing such relationships and expertise.

Relationships SHG has helped clients establish include:

  • The Make-A-Wish Foundation
  • The North Carolina Children’s Home Society
  • The Susan G. Komen for the Cure Foundation
  • The Children’s Miracle Network
  • Dozens of other local, regional and national charities.

As with all marketing programs, the value will vary depending on how you need to build your program.

What I Do To Help You Build A Better Business

Why You Should Hire Me

Results My Client-Partners Have Achieved With My Help

Increased Sales & Profits

We’ve documented that businesses whose employees are engaged (well matched to their jobs and enjoying what they do) lead to increases in the most critical top & bottom-line metrics: sales and profits.

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Business & Professional Growth

Employees who feel valued will perform better, stay longer and contribute more to the business’s ability to drive top line sales and bottom line profits.

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Increased Productivity

…as employees become fully successful in performing their jobs

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Business Transformation

…as a clear vision of the desired future is identified and a plan to achieve it is realized.

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Here Are 5 Ways I Can Help You Start Growing Your Business Today:


1. Register for one of my ThinkWorx™ workshops. Learn more about those here.

2. Join my BizWorx™ Coaching program and start growing your business the very day you start. I help business leaders rapidly grow their businesses with sustainability. If this fast growth interests you, call me at 855-744-4677 and talk to me about your opportunity at no charge.

3. Engage me in  a GrowthWorx™ Consulting Project and finally set your business on the road to rapid and sustainable growth.

4. Conduct an Onsite Review in order to create a blueprint for growing your business in the coming year.

5. Have me Facilitate A Strategy Session for your leadership team. Most of our clients now do this every 6 months and it has provided the needed focus and accountability necessary to achieve sustainable growth.

5b. Have questions? Contact me to discuss your opportunity with no obligation to you for the first conversation.

The Bottom Line


Here are three amazing benefits of participating in our programs – they are in fact three indisputable reasons why everyone should:

  1. You get better.
  2. You get better faster.
  3. Eventually you become your own business coach.

Try it for yourself and see!