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		<loc>https://jeffreysummers.com/125-the-dogma-trap/</loc>
		<lastmod>2026-08-02T03:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/126-next-practices-not-best-practices/</loc>
		<lastmod>2026-08-02T03:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/127-every-direction-is-a-curriculum/</loc>
		<lastmod>2026-08-02T03:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/128-do-the-science-create-your-own-art/</loc>
		<lastmod>2026-08-02T03:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/129-crossdomain-thinking/</loc>
		<lastmod>2026-08-02T03:12:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/114-why-marketing-lives-here/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/115-good-marketing-can-kill-a-bad-business/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/116-you-have-to-earn-the-right-to-market/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/117-marketing-is-amplification/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/118-marketing-is-a-standard-not-a-message/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/119-the-two-roads-of-marketing/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/120-know-your-guest/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/108-the-forging-stage/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/109-hold-and-deepen/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/110-the-right-reason-to-grow/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/111-second-is-a-test-third-is-a-company/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/112-hope-aint-a-plan/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/113-the-failed-operator-profile/</loc>
		<lastmod>2026-08-02T03:12:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/098-brand-is-operational-discipline/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/099-the-building-with-a-story/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/100-concept-drift/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/101-concept-timing/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/102-location-is-a-context-decision/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/103-the-neighborhood-that-moved-on/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/104-forces-that-dont-care-how-good-you-are/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/105-the-gx-horizon-gap/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/106-the-fight-for-traffic/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/107-the-false-strategy-trap/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/096-different-is-better-than-better/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/097-be-number-one-or-number-two/</loc>
		<lastmod>2026-08-02T03:12:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/085-what-your-guest-base-is-telling-you-about-your-architecture/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/086-the-highest-uncommon-denominator/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/087-the-culture-the-operator-is-actually-building/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/088-how-the-operator-sees-the-value-market/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/089-the-valueadd-test/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/090-the-investment-mindset/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/091-hospitality-or-manipulation/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/092-the-pricing-blind-spot/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/093-strategy-vs-tactics/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/094-differentiation-is-a-preopening-decision/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/095-meaningfully-differentiated-value/</loc>
		<lastmod>2026-08-02T03:12:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/082-the-damascus-moment/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/083-the-read-you-are-not-running/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/084-be-as-unreasonable-about-how-you-make-people-feel/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/074-million-dollar-mediocrity/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/075-the-1980s-mentality/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/076-inbred-thinking/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/077-rules-of-thumb-are-not-a-strategy/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/078-the-bandaid-scaffolding/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/079-the-repairman-fallacy/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/080-the-three-honest-answers/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/081-embrace-change/</loc>
		<lastmod>2026-08-02T03:12:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/066-its-the-vision-thing/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/067-how-vision-goes-bad/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/068-the-pause-principle/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/069-the-decision-architecture-overview/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/070-the-five-stakeholder-read/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/071-the-outcomes-formula/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/072-static-thinking/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/073-static-decline-the-stasis-arc/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/064-the-decision-architecture/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/065-reactive-dangers-and-proactive-read/</loc>
		<lastmod>2026-08-02T03:12:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/053-the-dead-zone-is-a-choice/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/054-the-noread-diagnostic/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/055-the-operator-spectrum/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/056-how-to-read-like-a-leader/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/057-the-operator-who-never-stops-moving/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/058-the-operator-who-never-stops/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/059-the-busiest-operator-in-the-room/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/060-juggled-balls/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/061-question-dumb-shit/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/062-can-read-and-move/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/063-designs-for-recovery/</loc>
		<lastmod>2026-08-02T03:12:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/050-reads-underneath/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/051-stopped-seeing-the-middle/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/052-reality-check/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/041-the-operators-friction/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/042-doesnt-name-the-fog/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/043-the-operator-who-has-stopped-examining-their-own-signals/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/044-the-operator-who-stopped-reading-the-room/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/045-guest-as-problem-discovery-engine/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/046-the-guesteye-walk/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/047-the-arc-youre-already-running/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/048-reads-the-cycle/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/049-reads-the-whole-room/</loc>
		<lastmod>2026-08-02T03:12:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/034-the-operators-loop/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/035-the-operators-loop-six-beats/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/036-the-cost-read/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/037-spreadsheet-vs-dining-room/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/038-the-operator-who-manages-from-the-report/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/039-the-operator-who-tracks-everything-sees-nothing/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/040-the-gorilla-in-the-dining-room/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/031-the-biased-read/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://jeffreysummers.com/032-what-the-operator-is-actually-seeing/</loc>
		<lastmod>2026-08-02T03:12:14+00:00</lastmod>
	</url>
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