“Our Focus Is On Creating Strategically Innovative Solutions”

A Strategic Marketing Plan is an absolute necessity if you are:

  • Striving to become a leader in your category
  • Looking for ways to differentiate yourself from the competition
  • Attempting to increase sales and profit levels
  • Ready to introduce your product or services to the world

A professional Strategic Marketing Plan defines who are you, where you fit in the marketplace, and how you can most efficiently and economically deliver goods and services to your customer.

We begin with a thorough review of your organization that will include:

  • Analysis of your trade area,
  • Assessment of the market competition
  • Comparison of products and services
  • Review of your internal & external communication strategies

We’ll deliver a Strategic Marketing Plan that:

  • Clearly defines your goals and objectives
  • Communicates the plan to all members of your company
  • Prioritizes the strategic and tactical initiatives necessary to achieve your objectives
  • Guides your budgeting and resource allocation
  • Establishes financial goals and standards of performance
  • Measures your Return on Marketing Investment (ROMI)

How We Make You Better

Based on our research and experience working with top leaders in companies around the globe, managers need the following to excel:
  1. Clear Goals and Expectations: According to a Lock and Latham Study, with clear goals and expectations managers saw a 16% improvement.
  2. Training: According to an ASTD Study, companies in top quarter of training expense ($1,500 per year or more) average 24% higher profit margins.
  3. Communication: According to a Wyatt Study, with good communication there was a 30% increase in market value.
  4. Coaching: According to the Personal Management Association, coaching yielded an 88% positive impact.
  5. Leadership Flexibility: According to Blanchard, Hersey, Goleman, managers that incorporated leadership flexibility saw 15%-20% more results.
  6. Recognition: According to a Jackson ROI Study, there was a triple return on equity for companies with more recognition than those companies who do less.
  7. Promotions/Incentives: According to the Performance Improvement Institute, promotions and incentives had a 22% impact on results.
  8. Guest Loyalty: According to a Bain Research study, a 5% improvement in Guest retention improves profit 25% or more.
  9. Hiring: According to the Personnel Policy Service, the right hire saves 3 times the annual salary
Bespoke Solutions

All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.

Work With Jeffrey

If you are interested in talking about an opportunity,
please send me a message.

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