“We Become Your Marketing Department”

Our job is to take care of your marketing needs when you want, how you want us to, and we do all of this without being a financial burden on your business.

We are a virtual agency, which means that we work with carefully selected  teams of contractors and specialists in disciplines like web design, graphic design, copy writing, PR, project management, event management, media production, market research, etc.

The advantages of this model are obvious:

  • Very little overhead (no fancy offices or massive payroll = cost savings for our clients)
  • Unlimited talent options (we pick and choose the best contractors for each project)
  • Faster turnaround times (we can increase our capacity as needed)
  • Better outcomes for our clients (we build custom project teams specifically for each client)

Our Marketing Programs have included:

  • Online Reputation Management (ORM)
  • Voice-of-the-Guest (VoG) Feedback and Analysis
  • Mystery Shopping
  • Communications Planning
  • Multi-Unit Strategies
  • New Domestic and International Markets
  • Online Reservation Systems
  • Online Ordering Systems
  • Branding & Brand Strategies
  • Marketing Plans & Support
  • New Business Opening
  • PR Solutions
  • Local Store Marketing
  • Positioning and Messaging
  • Strategic Planning
  • Market Analysis
  • Research and Competitive Analysis
  • Cause Marketing
  • Crisis Management
  • Social Business Solutions
  • Text Messaging Programs
  • Email Marketing Programs
  • Concept Development
  • Retail and In-Store Planning
  • New Media Planning

Once we compile the necessary market research information, the next steps include analyzing the data and developing objectives, strategies and tactics.

Example: Based on this information, an operator might develop objectives, strategies and tactics that focus more on a delivery business based on businesses within a 12-block radius and customer frequency.

Objectives communicate what the business wants to achieve. An operator’s objectives should be realistic but challenging, as well as quantifiable, specific and measurable. Once the objectives are developed, the next step is to develop strategies. Strategies are general statements that show what the business needs to do to meet its objectives. Tactics demonstrate how the strategies will be achieved.

When setting up objectives, an operator should be careful not to bite off more than he can chew. If an operator sets too many objectives, chances are very little will be accomplished. Generally, you should develop four to six objectives for the year, as well as multiple strategies for each objective.

An operator can use a spreadsheet package such as Excel or Lotus.

You should use the marketing calendar to develop a budget by listing every marketing activity, along with expected costs and/or projected revenue. Low and high projections should be used as well.

No marketing activity should ever be undertaken until you know and understand the costs and expected ROI of the activity.

An operator can have the best research and promotion team on the planet. However, if the you are not monitoring your promotions, it could jeopardize the promotions successes. Some promotions may require adjustments to improve the success rate.

Listed below are five ways to track and evaluate promotions:

  • Review weekly and daily sales reports and compare to last year.
  • Review sales by zip code or address and compare to last year.
  • Create tracking sheets for each individual promotion.
  • Review monthly and year-end financial statements.
  • Review weekly flash reports
Bespoke Solutions

All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.

Work With Jeffrey

If you are interested in talking about an opportunity,
please send me a message.

Contact Me
Digging Deeper


“It’s Time You ‘Un-Quo’ Your Status Thinking”
Read Now

HospitalityCEO Podcasts

“Irreverent”…”Insightful”….”A Better Perspective”
Listen Now