“The most critical factor in creating sustainable, long-term success is your ability to continuously innovate all five fundamental areas of your business. Failing to do so is the most critical factor in creating your irrelevance.”

 

Too many people, including operators, consultants and restaurant associations, fail to understand what strategy is and what it isn’t.

There are two main questions you must answer:

  1. what kind of business do you want to be (the strategy)
  2. how will you become it (the tactics)

The problem is you cannot begin to do things (the how) without having first defined the answer to the first question (the what). Everything flows from that answer.

But most operators, et al, continue to create ways of doing things without any sense of what the overall outcomes should be. They say we want to increase sales and engage in any number of (tactical) activities, which fail due to that fact that they were unconnected to any overall strategy.

Or they were successful for a short-term but fizzled after a while (the while never being long enough to grow the business). So their entire ‘strategy’ becomes one in which they engage and create one event after another. It’s a never ending cycle of disjointed, unrelated activities which never yield the desired outcome.

There are any number of false strategies floating around at any given time:

  • marketing strategy
  • cost control strategy
  • sales strategy
  • profit strategy
  • staffing strategy
  • location strategy
  • social media strategy

The list goes on and on.

While these sound good, they become dysfunctional business activities. Why? Because they aren’t connected to any overall strategy. Each one winds up going off in it’s own direction and you never see or hear from it again.

The twofold reality is that most of these are:

  1. simply operational decision points which need to be analyzed and managed
  2. about the how and not the what

This single point of understanding has been the tipping point for creating and sustaining more success, for more operators than you can imagine. Synthesizing your perspective about what kind of business you are trying to create and then organizing all of your activities to that end is the singularly powerful focus you need to build success.

How We Make You Better

Based on our research and experience working with top leaders in companies around the globe, managers need the following to excel:
  1. Clear Goals and Expectations: According to a Lock and Latham Study, with clear goals and expectations managers saw a 16% improvement.
  2. Training: According to an ASTD Study, companies in top quarter of training expense ($1,500 per year or more) average 24% higher profit margins.
  3. Communication: According to a Wyatt Study, with good communication there was a 30% increase in market value.
  4. Coaching: According to the Personal Management Association, coaching yielded an 88% positive impact.
  5. Leadership Flexibility: According to Blanchard, Hersey, Goleman, managers that incorporated leadership flexibility saw 15%-20% more results.
  6. Recognition: According to a Jackson ROI Study, there was a triple return on equity for companies with more recognition than those companies who do less.
  7. Promotions/Incentives: According to the Performance Improvement Institute, promotions and incentives had a 22% impact on results.
  8. Guest Loyalty: According to a Bain Research study, a 5% improvement in Guest retention improves profit 25% or more.
  9. Hiring: According to the Personnel Policy Service, the right hire saves 3 times the annual salary
Bespoke Solutions

All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.

Work With Jeffrey

If you are interested in talking about an opportunity,
please send me a message.

Contact Me
Digging Deeper

HospitalityCEO

“It’s Time You ‘Un-Quo’ Your Status Thinking”
Read Now

HospitalityCEO Podcasts

“Irreverent”…”Insightful”….”A Better Perspective”
Listen Now