The Demand
Before your next menu tweak or service change, run the Opposite Test: could a competitor credibly do the exact opposite of what you're about to do? If yes, it isn't differentiation, it's sameness. Differentiation has to be decided deliberately — it doesn't happen by accident after you've already opened.
The Work
Name your next menu tweak or service change:
Run the Opposite Test — could a competitor credibly do the exact opposite of what you're about to do?
☐ Yes — this is sameness, not differentiation
☐ No — a competitor doing the opposite would be a different restaurant entirely
If this is sameness, what would the differentiated version actually require?
The identity decision you are willing to make now, even if it means real reinvention:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
