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I believe organizations should be able to see, sense and act on the experiences and desires of every Guest, at every touch point, at the point of experience.
I help operators increase Guest acquisition, retention, conversion and lifetime value by ingraining Guest Experience intelligence and actionable systems into the DNA of your business.”

~ Jeffrey Summers, Founder & Principal, Summers Hospitality Group

How I Build Success


Our efforts will enhance your leadership and management abilities as well as your understanding of business in such a dramatic way that you will capture & retain new guests, grow your business, build your brand, kick-start your top line and take more cash to the bank.

Strategic Thinking

We believe you have to know where you are today in order to map out a route to where you want to be tomorrow or next month or next year. We’ve helped literally hundreds of owners reach the destinations they set out for their businesses by mapping the routes through which they can arrive faster and more successfully. We make it part of our business to be current on roadblocks, detours, shortcuts, trends, systems, etc. And as in all of our relationships with clients, our interest is NEVER about the short term.

Bespoke Solutions

All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.

Innovation Vs Problem Solving

Our core business philosophy is that fixing problems or resolving issues isn’t enough. That real improvement requires innovating both your business and your business thinking so that you can innovate through the gap between your actual performance and your vision for success.

Successful Experience

There’s a big difference between years of ‘business experience’ and years of ‘successful business experience’. Just because someone’s been in business for ‘X’ number of years doesn’t mean they’ve had success or even more importantly, evolved their actual knowledge and understanding of how to build success. We’ve been building successful hospitality businesses for four decades.

Return-On-Investment (ROI)

We strive to achieve a minimum 1,000% return on your investment (ROI). What does that mean to you? If the program we agree on that will help you achieve the level of success you desire requires an investment of $10,000, then the return (through lower costs or increased sales or a combination of both) will be a minimum of $100,000.

My Four Decades Of Project Experience

What People Say About Me

We Build Strong Brands

Summers Hospitality Group’s programs are focused on optimizing results and helping operators maximize their business’s potential. After discussing your needs and opportunities, we customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.

We engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. We provide systems and services that improve all areas of your hospitality business.

The Bottom Line

Here are three amazing benefits of participating in our programs – they are in fact three indisputable reasons why everyone should:

  1. You get better.
  2. You get better faster.
  3. Eventually you become your own business coach.

Try it for yourself and see!