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“I believe organizations should be able to see, sense and act on the experiences and desires of every Guest, at every touch point, at the point of experience.
I help operators increase Guest acquisition, retention, conversion and lifetime value by ingraining Guest Experience intelligence and actionable systems into the DNA of your business.”

~ Jeffrey Summers, Founder & Principal, Summers Hospitality Group

How I Build Success

Results

Our efforts will enhance your leadership and management abilities as well as your understanding of business in such a dramatic way that you will capture & retain new guests, grow your business, build your brand, kick-start your top line and take more cash to the bank.

Strategic Thinking

We believe you have to know where you are today in order to map out a route to where you want to be tomorrow or next month or next year. We’ve helped literally hundreds of owners reach the destinations they set out for their businesses by mapping the routes through which they can arrive faster and more successfully. We make it part of our business to be current on roadblocks, detours, shortcuts, trends, systems, etc. And as in all of our relationships with clients, our interest is NEVER about the short term.

Bespoke Solutions

All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.

Innovation Vs Problem Solving

Our core business philosophy is that fixing problems or resolving issues isn’t enough. That real improvement requires innovating both your business and your business thinking so that you can innovate through the gap between your actual performance and your vision for success.

Successful Experience

There’s a big difference between years of ‘business experience’ and years of ‘successful business experience’. Just because someone’s been in business for ‘X’ number of years doesn’t mean they’ve had success or even more importantly, evolved their actual knowledge and understanding of how to build success. We’ve been building successful hospitality businesses for four decades.

Return-On-Investment (ROI)

We strive to achieve a minimum 1,000% return on your investment (ROI). What does that mean to you? If the program we agree on that will help you achieve the level of success you desire requires an investment of $10,000, then the return (through lower costs or increased sales or a combination of both) will be a minimum of $100,000.

My Four Decades Of Project Experience

What People Say About Me

“Jeffrey is very generous with his wealth of knowledge and keenly focused on creating great guest experiences. His understanding of hospitality and its benefits for the bottom line is very informative.”

Chef Mark Hitri Executive Chef, The Culinary School of Fort Worth

“What started out as a small menu engineering project turned into the design & build of a brand new business. I was dreaming small until Jeffrey helped me realize what I truly wanted to do and worked with me every step of the way in order to achieve it.”

Leonardo Razatos Owner|Operator, Plaza Cafe -Southside

“Jeffrey provides a level of professionalism that is a cut above the rest. Because of Jeffrey our members are now better equipped to be competitive and survive these tough economic times.”

Gabe Munoz Director of Sales, Kansas City Hispanic Chamber of Commerce

“Jeffrey is a no non-sense guy that really wants his client’s business to succeed. His words “you can’t work in the business, you must work on the business” are in my head daily when I start to lose focus. I am a better business woman, event producer and employer because of his efforts.”

Amy Shackelford President, Sedona Productions

“Jeffrey Summers is a master of hospitality. He knows the industry from the inside out. He understands the guest; he knows how to meet and exceed guest expectations- and everyone needs to listen to what he has to say. His straightforward speaking style is refreshingly honest and to-the-point. Jeffrey simply delivers the insight you need you hear and not what you want to hear. This is what makes his message so powerful.”

Ron Netanel Director of Strategic Marketing, NBDA – National Business Development Association

“Our history with Jeffrey began by hiring him to negotiate a business lease for us, we were so impressed by his knowledge and no nonsense approach that we hired him to be our consultant which has helped us in too many ways to measure! I would and do recommend Jeffrey to anyone! Except my competition! ”

Ted Dorr Owner|Operator DD’s Pizza

“I’ve tried numerous other consultant’s programs, books, DVD’s, you name it and frankly, they’re all on the shelf gathering dust. I had not been able to achieve the level of success I desired until I engaged Jeffrey. His level of knowledge and support is greater than anything I’ve ever experienced.”

Chef Richard Romaine Owner|Operator Romaine’s

“Aside from Jeffrey’s amazing depth of knowledge and experience, his greatest impact was on our people. His message and support helped them to truly believe that they were already more than capable of creating success for both themselves and their businesses. This literally transformed both our mangers and their approach to business."

Brenda Knorr Director of Operations, Jumburrito Mexican Restaurants

“Jeffrey has an exceptional talent to cut clearly through the issues that impact business today. His communication, recommendations, and direction are clear and focused on resolving and improving the situation at hand. I highly recommend Jeffrey.”

Andy Swingley Chief Operations Officer, Max and Erma’s

“Thank you Jeffrey for turning our life around in less than a week! I have attended other events and usually leave them at the end, still feeling like ‘What?’ But after your workshop, I was able to walk away with a strategy mapped out with realistic goals and revenue generating ideas for my brand. We owe our success to you!”

Sherry Smith Digital Brand Marketing Manager, Hilton Hotels & Resorts

“It has been a pleasure being coached by Jeffrey. At times, he believed more in me than I believed in myself, which helped me continue to reach higher.”

Miguel Arteaga Owner|Operator, De La Cruz Mexican Cuisine

We Build Strong Brands

Summers Hospitality Group’s programs are focused on optimizing results and helping operators maximize their business’s potential. After discussing your needs and opportunities, we customize a proposal that contains specific objectives, measures, and options for how we may work together to achieve your desired outcomes.

We engage in all aspects of hospitality management and have a proven track record in developing brands and turning these brands into market-leading businesses. We provide systems and services that improve all areas of your hospitality business.

The Bottom Line

Here are three amazing benefits of participating in our programs – they are in fact three indisputable reasons why everyone should:

You get better.
You get better faster.
Eventually you become your own business coach.

Try it for yourself and see!