The Demand
Before your next shift, pick one Guest who arrived through a third-party platform this week and track what happens to them after they sit down — do they leave as a platform transaction, or as a Guest you have converted into a direct relationship. Name your current strategy, if any, for converting platform-acquired Guests into direct ones. Build one specific step this week — a card, a direct-booking incentive, a follow-up — that starts converting acquisition into relationship before the next platform order arrives.
The Work
Name the third-party platform sending you the most covers right now:
Do you currently have a deliberate strategy for converting platform Guests into direct relationships — Yes or No:
Pick one Guest who arrived this week via that platform. What happened after they sat down:
Did they leave with any reason or mechanism to book direct next time — Yes or No:
Rate how much relationship work is currently left undone when you accept a platform-sent cover, 1-5:
The specific tactic you will build this week to convert platform Guests into direct ones — name it:
How you will know it worked — the metric or behavior you will track:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
