“The reason most restaurants fail isn’t undercapitalization – it’s that the operator didn’t know what he didn’t know and didn't ask for help.”

~ Jeffrey Summers, Founder|Principal Summers Hospitality Group

About Your Business


Too many people, including operators, consultants and restaurant associations, fail to understand what strategy is and what it isn’t.

There are two main questions you must answer:

  1. what kind of business do you want to be (the strategy)
  2. how will you become it (the tactics)

The problem is you cannot begin to do things (the how) without having first defined the answer to the first question (the what). Everything flows from that answer.

But most operators, et al, continue to create ways of doing things without any sense of what the overall outcomes should be. They say we want to increase sales and engage in any number of (tactical) activities, which fail due to that fact that they were unconnected to any overall strategy.

Or they were successful for a short-term but fizzled after a while (the while never being long enough to grow the business). So their entire ‘strategy’ becomes one in which they engage and create one event after another. It’s a never ending cycle of disjointed, unrelated activities which never yield the desired outcome.

There are any number of false strategies floating around at any given time:

  • marketing strategy
  • cost control strategy
  • sales strategy
  • profit strategy
  • staffing strategy
  • location strategy
  • social media strategy

The list goes on and on.

While these sound good, they become dysfunctional business activities. Why? Because they aren’t connected to any overall strategy. Each one winds up going off in it’s own direction and you never see or hear from it again.

The twofold reality is that most of these are:

  1. simply operational decision points which need to be analyzed and managed
  2. about the how and not the what

This single point of understanding has been the tipping point for creating and sustaining more success, for more operators than you can imagine. Synthesizing your perspective about what kind of business you are trying to create and then organizing all of your activities to that end is the singularly powerful focus you need to build success.

What I Do To Help You Build A Better Business

Why You Should Hire Me

Whenever You’re Ready, Here Are Five Ways I Can Help You Start Growing Your Business Today:


1. Register for one of my EventWorx™ Learning workshops. Learn more about those here.

2. Join my BizWorx™ Coaching program and start growing your business the very day you start. I help business leaders rapidly grow their businesses with sustainability. If this fast growth interests you, call me at 855-744-4677 and talk to me about your opportunity at no charge.

3. Engage me in  a GrowthWorx™ Consulting Project and finally set your business on the road to rapid and sustainable growth.

4. Conduct an Onsite Review in order to create a blueprint for growing your business in the coming year.

5. Have me Facilitate A Strategy Session for your leadership team. Most of our clients now do this every 6 months and it has provided the needed focus and accountability necessary to achieve sustainable growth.

5b. Have questions? Contact me to discuss your opportunity with no obligation to you for the first conversation.