About Your Business
Too many people, including operators, consultants and restaurant associations, fail to understand what strategy is and what it isn’t.
There are two main questions you must answer:
- what kind of business do you want to be (the strategy)
- how will you become it (the tactics)
The problem is you cannot begin to do things (the how) without having first defined the answer to the first question (the what). Everything flows from that answer.
But most operators continue to create ways of doing things without any sense of what the overall outcomes should be. They say we want to increase sales and engage in any number of (tactical) activities, which fail due to that fact that they were unconnected to any overall strategy.