The Demand
Tomorrow, pull your repeat visit rate from your POS. Do not estimate it — find the actual number. Compare it to the industry average of 28% and the 40% threshold where the [Trust Arc] starts closing instead of breaking. Then write down, without softening it, what that number tells you about how your operation is actually being experienced across every touchpoint a Guest has with it — not just the meal. Decide whether your next move is a new promotion or an honest look at the experience itself.
The Work
Your current repeat visit rate:
Industry average for comparison: 28% — Where you land relative to it:
Rate at which a [Trust Arc] is closing versus breaking in your building, in your own words:
Three touchpoints outside the meal itself that shape how a Guest thinks of you — the website, the parking, the follow-up, the wait, the review reply:
Touchpoint 1:
What it currently communicates to the Guest:
Touchpoint 2:
What it currently communicates to the Guest:
Touchpoint 3:
What it currently communicates to the Guest:
Is your operation living in the 10% pure transaction, the 80% Gulf, or the 10% at H³ — your honest read:
The single gap between what a Guest expects from you and what you actually provide that you have never named out loud:
What you will do this week — starting with the experience, not a new campaign — to move your repeat rate toward 40%:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
