The Demand
Before your next shift, name one Guest your cast could recognize with a personal detail instead of a points balance — the regular’s usual order, an anniversary, a Guest you haven’t seen in a while. Decide today to have someone deliver that recognition without being asked, and without it being a coupon. That loyalty moment is the retention marketing this article says actually works.
The Work
Name a Guest and the personal detail your cast already knows about them:
The loyalty moment:
What will be done, by whom, and when — not a program, a specific moment:
Does it require software or just attention — name what it actually requires:
Name one Guest you haven’t seen in a while who deserves a note, not a coupon:
The loyalty moment you will personally make happen this week:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
