The Demand
Before your next post, pull up your last five pieces of social content and sort each one into one of two piles: things you wanted to tell Guests, or things that would make a Guest’s day better. If the first pile is bigger, you have been running the dinner-party guest who talks about their own deal of the week — and nobody wants to stay in that conversation. Rewrite your next post to answer the question “what’s going on in their lives right now?” instead of “what do I want to sell?”
The Work
List your last five social posts:
Post 1 — selling something or being present with the Guest:
Post 2 — selling something or being present with the Guest:
Post 3 — selling something or being present with the Guest:
Post 4 — selling something or being present with the Guest:
Post 5 — selling something or being present with the Guest:
Count of the five that were pitching a special, price, or promotion:
Count of the five that were about the Guest’s world, not your inventory:
The next post you will write this week that gives instead of asks:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
