The Demand
Before your next marketing decision, draw the actual 3-mile radius around your restaurant and answer three questions in writing: who is this restaurant for, what does it stand for, and who is it not for. If you cannot answer the third question — who it is not for — you have not actually narrowed anything, and you are still building for “everybody,” which is the same as building for no one.
The Work
Who this restaurant is for, specifically:
What it stands for, in one sentence:
Who it is explicitly not for:
Rate how narrow versus broad your current menu, atmosphere, and marketing actually are, 1-5 (1 = trying to please everyone, 5 = clearly for someone specific):
One recent marketing or menu decision made to avoid offending anyone rather than to resonate strongly with your actual Guest:
Have you fully owned your 3-mile radius before looking beyond it — yes or no, and the evidence:
The one edge you will sharpen this week instead of sanding down:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
