The Demand
Before your next marketing decision, name which half of your brain runs your marketing by default — the left brain of data, ROI, and metrics, or the right brain of story, emotion, and craft. Pull your last three marketing efforts and rate each one on both halves. If one side is consistently empty, that is not a personality trait, it is a gap that is costing you either attention or accountability. Decide which half you will deliberately add to your next campaign before it launches.
The Work
Your last three marketing efforts:
Effort 1 — story strength (1-5) and data strength (1-5):
Effort 2 — story strength (1-5) and data strength (1-5):
Effort 3 — story strength (1-5) and data strength (1-5):
Which half of your brain runs your marketing by default — left or right:
Name the last marketing effort that was precise but invisible, or beautiful but didn’t convert:
The one half you will deliberately bring into the room before your next marketing effort launches:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
