The Demand
Tomorrow, before you trust a strong first impression of a number or a Guest comment, check it against the five attention distortions — anchoring, salience, contrast, priming, and framing. What grabbed your attention first is not necessarily what matters most.
The Work
Name a strong first impression you formed this week about a number or a Guest comment:
Check it against the five distortions:
Anchoring — what was the first number or reference point that set your expectation?
Salience — was this the most dramatic thing that happened, or the most important?
Contrast — what was it being compared to, and is that comparison fair?
Priming — what conversation or number right before this shaped how you read it?
Framing — how was this presented to you, and does the framing match reality?
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
