Definition

Style rule: all role verbs are Capitalized when used as the verb for the practice the role exists to perform.

Explanation

A small typographic choice carrying a real claim. Capitalizing the verb — the way “Guest” and “Guest Experience” are capitalized — signals that the practice named isn’t a generic action, it’s the specific, load-bearing act the role exists to produce. It’s the same instinct behind [Role As Verb]: a role is a verb running continuously, not a title sitting on an org chart, and the capital letter is the typographic reminder every time the word appears on the page.

The rule matters for consistency more than for any single sentence. A reader who sees the same verb capitalized every time it’s used as the role’s defining practice absorbs the weight of the claim without needing it re-explained — the formatting itself is teaching that this word means more here than it does in ordinary usage.