The Demand
Before your next predictable Guest request comes in tomorrow — a birthday, a special occasion, a routine ask — refuse the default response you'd normally give. Find the Highest Uncommon Denominator: the response that's still deliverable with what you actually have, but that no one expects. Do it once, on purpose, and watch what it does to the table.
The Work
Name one predictable Guest moment your operation runs every week — a birthday, a routine ask, a common occurrence:
What is the industry-default, commonplace response to it right now in your building?
Design the Highest Uncommon Denominator — the response that's still deliverable with what you actually have, but that no one expects:
The next occurrence of this moment where you will run the new response, on purpose:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
