Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising. #H2H
Marketing Re: Social Media
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Volume 1 — Perspective — August 1, 2026
Volume 2 — Product — September 1, 2026
Volume 3 — People — October 1, 2026
Volume 4 — Performance — November 1, 2026
Volume 5 — Profit — December 1, 2026
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Latest Thinking
- [Case Study Reduction]
- [Share Of Experience]
- [Share Of Stomach]
- The Buying Room
- [Transactional Identity Arbitrage]
- [Transactional Identity Pull]
- [Guest Production Architecture]
- The 411 On Who Runs Your Operation
- The 411 On The Salesman Conundrum
- [Salesman Conundrum]
- Why You Can’t See The Decline You’re Already In
- [Operational Metastability]
- [The Reader’s Unread Bias]
- 0085a Incentives Are Physics, Not Levers
- [Incentive Recursion]
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