The Demand
Pull your visit frequency data from whatever source you have — POS analytics, payment processor, loyalty platform. Look at the distribution. Then ask one question: what percentage of my covers last month came from Guests who also visited the month before? That number is your current architectural address. Not a report on your Guests. A report on what your architecture is producing for them.
The Work
Pull your visit frequency data — POS analytics, payment processor, or loyalty platform:
What percentage of last month's covers came from Guests who also visited the month before?
Is a person in your building right now being treated as a Guest, or only as a transaction? Name where that line currently gets crossed:
What this number tells you about your architecture — not about your Guests:
The one architectural decision you will change this week because of what this number revealed:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
