Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising. #H2H
Marketing Re: Social Media
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Volume 1 — Perspective — August 1, 2026
Volume 2 — Product — September 1, 2026
Volume 3 — People — October 1, 2026
Volume 4 — Performance — November 1, 2026
Volume 5 — Profit — December 1, 2026
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Latest Thinking
- The Pattern Is the Same Everywhere
- No Growth
- I Get Two Kinds of Calls
- Why This Book Costs $79.99
- “Restaurants Don’t Fail. Operators Do.”
- Smaller Isn’t the Answer Either
- Your Layout Is Costing You Money Every Shift
- Loyalty Is Not a Discount Problem
- Relational Hospitality
- The Phone Isn’t the Problem
- You’re Looking Right at It. You Just Can’t See It.
- You Didn’t Buy a Business Partner. You Bought a Dependency.
- You Can’t Hire Better Cast. You Can Hire Better People.
- What Warren Buffett Taught Me About How to Run a Better Restaurant
- The Twelve Laws of the Guest Experience
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If you know something is wrong and you are ready to find out what it actually is — call me. If you are at an inflection point and need someone who has already navigated it — call me. If you are not sure what you need yet, that is exactly what the free consultation is for. Tell me what is going on. I will tell you what I see and what I think it means. No pitch, no obligation, completely confidential.
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Phone or Text: +1 972-207-6368
[Email me: Jeffrey@JeffreySummers.com]
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