Purpose gives us the energy to propel ourselves forward. Psychologist Todd Kashdan suggests when we have meaning in life, we don’t have to push ourselves to get things done (as much). Rather, purpose engages our creativity and passion in the service of something greater than ourselves.

My Purpose

Why Do I Do This Work? Because I have a vision for, and experience in, doing it better. The current industry failure rates are too high, turnover is atrocious, service has devolved into transactional thinking, Guests have devolved into customers and Hospitality has become archaic.

My thinking, concepts and work changes this dynamic for the better – exponentially.

My Focus

Let’s be clear here, I’m a Hospitality consultant. I make things that surprise and delight the world in which you orbit. But my focus is also on helping clients tackle their hairiest business problems, not just their operational challenges.

My Values

I’m about people first – the best talent teamed with the bravest clients. I don’t have a hit list of brands I want to go after. Instead, I have a list of people I’d kill to work with, again or for the first time.

My Goal

I’m looking for courageous souls and fearless thinkers more interested in making history than repeating it, all in pursuit of work that both drives business results and leaves a dent in whatever universe you play in.

My Mission

My Mission Is Simple: Help Hospitality leaders achieve meaningful & sustainable growth in themselves, their people and their business.

My Vision

My vision is to build the ideal Hospitality business in every market for every client – yesterday. This means being #1 or #2 in your segment and utilizing the greatest sense of urgency in order to establish and sustain these efforts long-term.

My Strategy

I don’t utilize “best practices”. I create “next practices” in order to innovate your business. This creates meaningfully differentiated value for the Guest, the employee, the community and you the business owner.

My Beliefs

My beliefs lie within my 5 Hospitality Fundamentals that I believe must be the focus of every Hospitality business or else…

  • Perspective
  • People
  • Performance
  • Product
  • Profit

You can learn more about how I define these here. 


1. Join my BizWorx™ Coaching program and start growing your business the very day you start. I help business leaders rapidly grow their businesses with sustainability. If this fast growth interests you, call me at +1 817-797-2929 and talk to me about your opportunity at no charge.

2. Engage me in  a GrowthWorx™ Consulting Project and finally set your business on the road to rapid and sustainable growth.

3. Conduct an Onsite Review in order to create a blueprint for growing your business in the coming year.

4. Have me Facilitate A Strategy Session for your leadership team. Most of our clients now do this every 6 months and it has provided the needed focus and accountability necessary to achieve sustainable growth.

5. Have questions? Let’s Talk! Contact me to discuss your opportunity with no obligation to you for the first conversation.