Q: Is it better for a restaurant to limit its options per food category or to have as many choices as possible? A: There is no right answer except to understand your Guests to the point of adding or subtracting enough to make them spend enough to make your restaurant a success.
Your menu is THE most important part of your operation. It determines: Your ability to attract and retain “A” level talent. Your ability to attract and retain high-value Guests. Your marketing effectiveness. Your growth opportunities for the future. Your ability to pay your bills. Basically, your level of success or failure period! Your program for creating [...]
