The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute a significant portion of your Guest experience can be crippling. The Guest’s loyalty then is with the delivery brand and not your brand regardless. You've become a commodity.
1. Execution. You have to walk the talk. Every part of the guest experience has to be executed or no amount of external marketing will help your business grow. 2. Effective positioning. Who are you to your guests? Are you offering any differentiated value or are you just another commodity business in your market? 3. [...]
