QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?

  • The benefit is always less than if your brand controlled everything it touches.
  • Using a third-party to execute a significant portion of your Guest experience can be crippling.
  • The Guest’s loyalty then is with GrubHub and not your brand regardless.
  • You’ve become a commodity.
For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.