QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)?
- The benefit is always less than if your brand controlled everything it touches.
- Using a third-party to execute a significant portion of your Guest experience can be crippling.
- The Guest’s loyalty then is with GrubHub and not your brand regardless.
- You’ve become a commodity.