Loyalty is probably the most abused word in the marketing lexicon and is usually defined using a retail context. How? It’s use has been warped, twisted and misappropriated to mean nothing more than a discount that rewards a guest for dining with you or to dine with you at some future time (frequency). So much so that [...]
An age old question in Hospitality is still, “How do you build volume?”
A Loyalty Program is meant to maintain and strengthen the relationship between the Guest and your brand.
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.
Facts, figures and insights about real, guest loyalty.
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
Bad Service Is The Norm
