Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) for commercial messaging. Social platforms are not a multi-purpose business tool and any attempt to push messaging to them will be met with negative friction. FUQ: But can’t […]
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant marketing broken? – Yes What exactly is it that’s broken? The understanding of what works and what doesn’t work for businesss. Retail strategies do not work. Most of […]
I’ve always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
