I order from Domino's Pizza. It arrives an hour late and cold. So how do you tell them? Simple. Go to their website (I ordered there). Click on a "There's An Issue" and a list of excuses for their bad service pops up. Choose your excuse and then hit enter. You are then prompted to [...]
How Can We Overcome Poor Service Delivery?
I don’t. The Guest does. Or the Customer does. That’s the entire point. YOU don’t define how well you treat me. I do. The customer. Because it’s MY needs, wants and desires that I’m interested in having satisfied. Business people think they need to define what excellent CS/CX is, which leads to transactional thinking and [...]
Service is table stakes (pun intended). Everyone provides service: everyone has their 12 steps of service that include all the transactional lists most people (restaurant managers included) come up with to answer the question: “what does good service look like.” This is the wrong question.
Being technically proficient is an important fundamental to master but the degree of hospitality necessary to add meaningfully differentiated value is much, much higher.