The Demand
Tomorrow, ask honestly whether you're running a 1980s operation in a 2020s market — relying on hard work alone to differentiate you. Hard work no longer sets you apart; thinking does. Name one place where working harder has replaced thinking differently, and flip it.
The Work
Check which 1980s assumptions are still running your operation:
☐ The restaurant runs itself if the recipe is good enough
☐ Good people show up if you post the job
☐ Labor is a line item to minimize, not an investment to maximize
☐ Success is measured by how busy Friday and Saturday are, ignoring the rest of the week
The one you recognized most clearly in your own operation:
Name one place where working harder has replaced thinking differently:
What flipping it — thinking differently instead of just working harder — would actually require this week:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
