Profit Workshop
A ThinkWorx™ Workshop — Las Vegas
Profit is the result of everything the other four fundamentals produce. It is not a goal — it is a scorecard. And like every scorecard, it only tells you what already happened. The Profit Workshop is a two-day working session built around reading that scorecard accurately, understanding what it is actually telling you, and making the decisions that change what the next scorecard says.
Most operators know their sales number. Far fewer can read their P&L with the precision that operational decisions require. Food cost is a symptom. Labor cost is a symptom. Prime cost is a symptom. This workshop finds what is producing them.
What Happens In The Room
Day 1 is the read. Every operator brings their numbers — their P&L, their food cost, their labor model, their menu mix. The workshop runs those numbers through the five fundamentals lens. What is the P&L actually saying? Which decisions produced these results? Where is the margin going — and why? By the end of Day 1, every operator has an accurate diagnosis of their financial picture, not just a list of percentages.
Day 2 is the plan. Each operator builds their financial decision framework — the specific disciplines that connect daily operational choices to monthly outcomes. They leave knowing exactly what to measure, what to change, and what the next period’s numbers should look like if they do the work.
The Room
You are not sitting in a lecture. You are sitting in a room with up to nine other independent restaurant operators who are working through the same fundamental you are — with 44 years of pattern recognition facilitating the conversation.
Every operator in the room has something to learn from every other operator in the room. That is not an accident. It is the design. The group size is capped at ten because the conversation only works when everyone in it has real skin in the game.
Pre-Work
When you purchase your workshop pass, you receive The Operator’s Playbook — Profit and The Profit Fieldbook immediately. You read them before you arrive.
This is not optional. The workshop is not an introduction to the material — it is the application of it. Operators who arrive having done the pre-work get significantly more out of the two days than operators who haven’t. The room assumes you’ve read it.
What You Walk Away With
- A complete read of your current P&L — what it is actually telling you
- The food cost, labor, and prime cost disciplines that protect margin
- Menu mix analysis — which items are working for you and which are working against you
- The financial decision framework that connects daily operational choices to monthly outcomes
- A 14/30/90 day action plan — what you do Monday, what you do in the first month, what you build in the first quarter
- The Operator’s Playbook — Profit, Volume 5 of 5 and The Profit Fieldbook — yours to keep
- The ability to set next period’s plan from this period’s numbers
Who This Is For
The operator who knows the numbers are wrong but doesn’t know why. The owner who wants to stop bleeding margin and start building it intentionally. The leader who understands that profit is produced upstream — in Perspective, Product, People, and Performance — and wants to build the discipline to manage all five.
If you are looking for an accountant, this is not the workshop for you. If you are ready to read your P&L like an operator and make decisions that change it, it is.
Curriculum Beats
- Core — 5.0: The Consequence Fundamental
- CVR — The Gap Is The Margin
- LV — Loyalty Value (Money and the Relationship, Tracking Gap, The Three Numbers, The Architectural Mirror, The Five-Year Comparison)
- MQ — The Million Dollar Question
- NO — Numbers You Own (Comp Traffic, Daypart Mix, Per-Person Average, Repeat Visit Patterns, Table Turn Velocity)
- OR — The Numbers Read (Financial Application)
- RC — The Fork in the Road
- TA — Transactional Arbitrage (The Five Floor Moves, Inside the P&L: The Four Cuts, Hacksterism, The Road Back, Story Arbitrage)
- X — Standalone Sections (Food Cost Is Not a Percentage, Discounting Is Not a Strategy, Demand-Side Pricing, Catering: The Growth Engine, Margin Arbitrage)
Sequence and timing determined after first workshop run.
Investment
Dates: TBD
Location: Las Vegas, Nevada
Price: $2,500 per attendee
Two days. Limited to 10 operators per session.
The cap is intentional. These workshops are working sessions, not presentations. Every operator in the room gets time on the table — their operation, their decisions, their gaps. That only works when the group is small enough for real work to happen. Ten is the ceiling because above ten, the room becomes a seminar. Below ten, it stays a workshop.
Every workshop includes two days in Las Vegas, the Playbook and Fieldbook for that fundamental, and 30 days of unlimited access to me after the workshop ends.
The operator who pays attention in the workshop can recover their investment the moment they walk back into their building. Everything after that is gravy.
The ROI target is 1,000% — $25,000 in cost savings, revenue growth, or both. That is one decision, applied consistently, from what you learn in two days. That is the floor. The operator who builds the full discipline compounds well beyond it.
I guarantee the ingredients. You guarantee the plate.
All ThinkWorx™ workshops are covered by the [100% Effective Guarantee →]
30 Days of Unlimited Access
30 days of unlimited access — call, text, or email — to help you implement what you’ve learned.
Every question gets answered inside the frame of the fundamental you attended. If the answer lives in a different fundamental, I will tell you which one — and that is exactly why the Complete Series Pass exists.
What Comes Next
The workshop gives you the fundamental. The 30 days gives you the implementation support. What comes after that is yours to decide.
Some operators leave the workshop and do the work on their own. The framework is clear, the books are in their hands, and the 30 days of access is enough to get them moving. That is a legitimate outcome.
Others recognize that building the complete system — all five fundamentals, in sequence, applied to their specific operation — is work they want to do with someone who has already built it. That is what a coaching engagement is for.
Not because they couldn’t figure it out alone. Because they want to do it completely.
If that is where you land after the workshop, reach out. We will build it from there.
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