Product Workshop
A ThinkWorx™ Workshop — Las Vegas
Your product is not what you serve. It is what your Guest experiences from the moment they decide to come in to the moment they decide whether to come back. The Product Workshop is a full-day working session built around closing the gap between what your concept was designed to deliver and what your Guest is actually receiving.
Most operators know their menu. Far fewer know their Guest Experience — the complete arc of what the Guest encounters, feels, and remembers. The gap between the two is where product problems live.
[CURRICULUM BEATS — TBD: map all beats necessary for Product success]
What You Walk Away With
- A complete map of your Guest Experience arc — from decision to return
- Identification of the specific points where your product is breaking down
- Clarity on the gap between your concept’s intent and your Guest’s reality
- A product standard that your entire cast can understand and execute
- The connection between product consistency and Guest loyalty
Who This Is For
The operator whose concept has a strong identity but inconsistent execution. The owner who knows the food is good but the Guest Experience is unpredictable. The leader who wants to build a product standard that holds across every shift, every cast member, every Guest.
If you are looking for a menu consultant, this is not the workshop for you. If you are looking for the discipline that makes your product mean something to the Guest who receives it, it is.
Dates: TBD
Location: Las Vegas, Nevada
Price: $1,750 per attendee
Two days. Limited to 10 operators per session.
The cap is intentional. These workshops are working sessions, not presentations. Every operator in the room gets time on the table — their operation, their decisions, their gaps. That only works when the group is small enough for real work to happen. Ten is the ceiling because above ten, the room becomes a seminar. Below ten, it stays a workshop.
Want to bring this workshop to your location? Contact me directly.
9 Beats
- Core — 2.0: The Experience You Design or Default
- CVR — Is The Design Still Differentiated?
- GK — Gimmickry, Technology, Build First Amplify Second
- GX — Guest Experience (What Is It, Five Elements, Guest Data, Recovery, Loyalty, Platinum Rule)
- HE — Hospitality Experience (H-Ladder, Service to Hospitality, Relational Architecture, E Scale, Connection Floor, Road Migration)
- IA — Independent Advantage (Chain vs. Indie, What You Have That the Chain Can’t Buy)
- PO — Pre-Opening (Restaurant Lifecycle, Concept Before Capital, Site Decision, Last 30 Days)
- RC — The Standard Holds or Doesn’t
- RH — Reimagining Hospitality (Host, Server, Bartender, Lead, Support Cast)
[Purchase Single Workshop Pass — $1,750]
[Purchase Complete Series Pass — $9,450]


