The Demand
Before you call your next marketing push or staffing fix a 'strategy,' ask if it's actually just an operational function — a how, not a what. Real strategy is what you say no to. Name one thing you're going to stop doing in order to be more of what you actually are.
The Work
List what you currently call your "strategy":
Check each item — is it a "how" (an operational function) or a "what" (a genuine identity claim)?
What is your business actually trying to become — the strategic question underneath all the operational activity?
Real strategy is what you say no to. Name one thing you will stop doing in order to be more of what you actually are:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
