The Demand
Name the last three marketing decisions your operation made — discounts, promotions, posts, emails, events, anything. For each one: was the goal to maximize a transaction or to deepen a relationship? If the honest answer is transaction, you are on Road 1 regardless of what the marketing said it was for. The road is determined by the goal, not the label.
The Work
Name your last three marketing decisions — discounts, promotions, posts, emails, events:
1. — Goal was to maximize a transaction or deepen a relationship?
2. — Goal was to maximize a transaction or deepen a relationship?
3. — Goal was to maximize a transaction or deepen a relationship?
Are you trying to compete with the chain on their road — short-term transactions — where you can't win?
The one relationship-based move you will make instead this week, on the road the chain cannot buy its way onto:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
