The Demand
Before your next shift, pull your no-show data and split it two ways: Guests who know you by name versus Guests acquired through a third-party platform. Compare the rates honestly. Decide what that gap tells you about how much of your book is a relationship and how much is a placeholder reservation that owes you nothing.
The Work
Your no-show rate among Guests who know you and whom you know by name:
Your no-show rate among Guests acquired through third-party platforms or apps:
The size of the gap between the two:
What does that gap tell you about how much of your reservation book is relationship versus placeholder:
Who owns the relationship with your platform-acquired Guests right now — you, or the platform:
The one step you will take this week to move a platform reservation into an actual relationship before the Guest ever walks in:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
