The Demand
Before your next shift, pick one long-tenured Guest your cast sees regularly and ask the question that produced the bomber jacket for Bobby: what do we actually know about this person, beyond their order? Ask the rest of your cast the same question. Decide this week to do one thing — small or large — that could only be done for this specific Guest, because you know who they are.
The Work
Name a long-tenured, high-frequency Guest in your building:
What we actually know:
Ask your cast — what do they know about this Guest beyond the order:
What are they a die-hard fan of, outside your restaurant:
The standard gesture your operation would normally give this Guest — the piece of cake, the free appetizer:
The specific, real gesture you could give instead, based on who they actually are:
Rate, 1-5, how well your cast currently knows the story behind your most loyal Guests:
The one Guest you will learn more about this week, and the question you will ask your cast to find out:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
