The Demand
Before your next shift, name the last three Guests who told a friend about your restaurant without you asking them to. Word of mouth is not a channel you buy — it is a channel you earn, one experience at a time, by people who genuinely care. If you cannot name three, that is your answer about whether the experience you are delivering is currently earning advocates or just transactions. Decide what one thing you will change this week to make the next experience worth repeating out loud.
The Work
Name the last Guest you know told someone else about your restaurant:
What specifically did they experience that made it worth repeating:
Rate how consistently your operation delivers that same experience, 1-5:
Name one experience element you deliver today that is not yet worth talking about:
What would make it worth talking about:
The one change you will make this week to earn word of mouth rather than buy attention:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
