The Demand
This week, you stop posting and start looking. A level talent is not on job boards and will not respond to a want ad — if you wait for them to come to you, you have already lost the competition for that person to the operator who went and found them.
The Work
- Ask every A level cast member you currently have one question this week: who is the best person you’ve ever worked alongside? Write down every name.
- Ask one industry contact — a distributor rep, a vendor, another operator — who is the best person they’ve seen in a specific role in your market. Not “do you know anyone looking.” That exact question.
- Identify one Guest who works in hospitality elsewhere or clearly understands the business from the inside. Have a real conversation with them this week about people they rate highly.
- Visit one competing operation you respect and watch the cast work. Note anyone whose standard is immediately visible. Introduce yourself before you leave.
- Maintain a B level floor across your current cast this week — identify anyone performing below it and address it directly. A level talent will not stay where the floor is not held.
- Review your last exit conversation with a strong departing cast member. If it was not handled with integrity, repair it this week — that person is talking to the next A level candidate you haven’t met yet.
- If an A level candidate is available on a short timeline only, take them anyway. Do not pass on a temporary standard-setter because the tenure is short.
By the end of this week, you have had at least three real conversations aimed at finding A level talent — not posted a single job listing.



