The Demand
Before your next shift, name one Guest who visits multiple times a week and calculate, roughly, what they are worth to your business over a year. Decide this week one specific way you will give that Guest more — more attention, more personalization, more recognition — than the Guest who walks in once and complains about the bread. Every Guest gets your standard. Your most valuable Guests get more.
The Work
Name a high-frequency Guest in your operation:
The value calculation:
Approximate visits per week and average check:
Estimated annual value to your business:
Do they currently receive more recognition than a first-time or occasional Guest, yes or no:
Rate, 1-5, how well this Guest is currently known and remembered by your cast:
The one specific way you will make this Guest feel like an insider this week — name the gesture:
The Guest you will apply the same standard to next:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
