Marketers Are From Mars, Consumers Are From New Jersey
- October 27, 2015
- Posted by: Bob Hoffman
- Category: Performance Development
Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them. This talk explores the gap between how marketers think and consumers behave.