Frequently Asked Questions

Frequently Asked Questions (FAQ)

We believe you should hire the most effective person at achieving the result you need. Location shouldn’t play any role in the decision since technology allows for extremely effective two-way communication. Likewise, we believe that price should never be a factor since you should be receiving the necessary return on your investment (ROI) that makes the engagement profitable. Our goal at Summers Hospitality Group® is to deliver a 1,000% ROI on every client’s investment.

Legally, we can only contract with the person who has the authority to enter into contracts for your business, so it only makes sense that we talk to that person about the existing needs and possible solutions. Ethically, we cannot create a solution for your business unless we hear from you (the business owner) about your needs, desired outcomes and the resources that can be used to help create the necessary innovation to achieve those outcomes. Most managers do not have sufficient information about the business in order to understand either the direction that’s needed or the solution required.

By choosing an ongoing Coaching program. The Coaching programs allow us to work on any and every aspect of your business and with as many people as you need to involve in the change process. This is definitely the most ‘bang for your buck’.

If, however, a more complex solution is demanded and you need a consulting solution, we engineer our programs to deliver a quantifiable ROI.

We guarantee our efforts in delivering the specific outcomes your business needs in order to create sustainable,  long-term success.

Coaching is where we Coach you and/or your staff to execute the change needed – you do all the work, we teach, coach, train and measure for effectiveness.

Consulting is where we come in and execute the change for you – we do all the work. There is a Coaching and Consulting option for each program we offer based on your particular need.

The most successful projects include a bit of both.

No. We look at each operation individually and design the solution(s) that is needed to achieve the desired business goals. Allowing someone to use a ‘templated’ solution is the surest sign of an amateur and the quickest way for your business to become irrelevant.

We don’t use “Off-the-Shelf” Programs and we don’t just fix problems (that just gets you back to the level you were at when you first encountered them).

We innovate your business and your thinking.

We listen to your needs, goals and expectations, then use varied research and auditing techniques to uncover and understand the unique opportunities present in your business and your market. From this feedback, research and analysis, we devise a unique strategy that will help you fill in the missing pieces to your businesses’ growth & long-term success.

Would you hire a plumber to install your electrical wiring? No. Nor would you hire an electrician just out of electrical school who had never actually wired anything!

We believe you should only work with people who have successful experience in actually doing what it is you want to do. We are operators who have that successful experience. We use it to deliver quantifiable, measurable outcomes. And we do it every single time.

References are available if the project warrants them. SHG receives hundreds of inquiries annually, but we accept only a handful of clients at a time. Some of them are happy to oblige requests for references; most require a level of confidentiality from us that would preclude discussing the project or giving out their contact information. All of them, however, prefer to focus on building their own businesses rather than helping us build ours. Therefore, executive-level contacts are provided for projects exceeding $25,000 USD and only after the execution of a letter of intent (LOI). In addition, work samples and portfolio may be provided following completion of a mutual nondisclosure agreement.

We work with anyone who has the sufficient budget to bring a project to fruition. That doesn’t have to mean millions of dollars. But it does have to mean they have the capitalization necessary to begin the work. Dreams are nice — just about every successful business started with one. But the inconvenient truth is that it costs money to turn a dream into a reality. The good news is that we treat your budget as if were our own money, and stretch it as far as possible. But we’ll also tell you if we think you’re underfunded, and then help you decide whether to recapitalize or adjust your expectations. We don’t accept clients just to earn a fee; we only accept those clients we know we can help achieve success.

They used to be in Fort Worth, Texas, in a modern office building with lots of square feet that covered multiple offices. And then it dawned on us that no one opened a business inside our office space. We were spending all our time at the clients’ sites — as we should — and the offices were serving as little more than a symbol of prestige. And with the evolution and improvement of technology, the tools of the trade — phones, tablets, computers — have become more portable. So now our “office” is anywhere you need us to be.

While we have a global presence, our primary bases for operation are Fort Worth & Chicago. There’s no single place with a big fancy conference room to impress potential clients, but at least they know that when they’re working with us their fees aren’t being used to pay for the utility bill of an empty space.