QFO: What are the benefits for restaurant owners if customers place an order on GrubHub rather than calling in directly to the restaurant itself (when using GrubHub)? Jeffrey Summers Branding, Delivery, Growing Your Business, Guest Experience, Marketing, Product, Profits The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute a significant portion of your Guest experience can be [...] Read more
The Top 10 Components To A Successful Hospitality Marketing Plan Jeffrey Summers Marketing, Profits 1. Execution. You have to walk the talk. Every part of the guest experience has to be executed or no amount of external marketing will help your [...] Read more