Q: Shouldn't you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) for commercial messaging. Social platforms are not a multi-purpose business tool and any attempt
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant
Successful strategic leaders — the kind who thrive in today’s uncertain environment – do these six things well.
Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people
I've always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.