Every day, operators must choose between embracing change or becoming irrelevant.Jeffrey Summers, Founder|Principal Summers Hospitality Group

The reason most restaurants fail isn’t undercapitalization – it’s that the operator didn't know what he didn't know.Jeffrey Summers, Founder|Principal Summers Hospitality Group

Forget thinking ‘outside the box’. Especially when you haven’t exhausted all of the ‘inside-the-box’ thinking first.Jeffrey Summers, Founder|Principal Summers Hospitality Group

Technology that supplants human engagement produces nothing more than transactional experiences.Jeffrey Summers, Founder|Principal Summers Hospitality Group

The most critical factor in creating sustainable, long-term success is your ability to innovate all five fundamental areas of your business. Failing to do so is the most critical factor in creating your irrelevance.Jeffrey Summers, Founder|Principal Summers Hospitality Group

Designing guest experiences based on your own biases is why the Golden Rule has no place in true Hospitality. It's not about treating people how you want to be treated. It's about treating them how they want to be treated.Jeffrey Summers, Founder|Principal Summers Hospitality Group

We spend far too many resources on searching for an excuse not to do something that we know will benefit us, rather than just engaging a solution in the first place.Jeffrey Summers, Founder|Principal Summers Hospitality Group

"Do you really understand the difference between designing business around how people live and demanding people adapt to how you do business?" Jeffrey Summers, Founder|Principal Summers Hospitality Group

You should only work with people who have successful experience in actually doing what it is you want to do. Everything else is just theory or worse. Jeffrey Summers, Founder|Principal Summers Hospitality Group

Our surrender to the instant gratification demands of pop-culture have taken control of how we think about every issue we encounter - to the point of sacrificing clarity and reason on the altar of quick and satisfying. Jeffrey Summers, Founder|Principal Summers Hospitality Group

Trying to grow your business using a points-based loyalty program is like trying to fill up your bathtub with the drain open. Jeffrey Summers, Founder|Principal Summers Hospitality Group

Don't feel bad about criticism or even get defensive. Instead, use it to build a better experience. Your worst critics will be raving fans if they see you take them seriously and then act. Jeffrey Summers, Founder|Principal Summers Hospitality Group

Technology should enhance the Guest experience, not supplant it. Jeffrey Summers, Founder|Principal Summers Hospitality Group