The Demand
Write one sentence that answers this question: what kind of business are you building? Not what you sell. Not your concept. What the Guest experiences when you are operating at your best, and why that matters to the community you serve.If you cannot write that sentence in one try, the strategy is not yet clear — and every tactical decision you are making is operating without an anchor. Write the sentence first. Everything else follows from it.
The Work
Write one sentence answering: what kind of business are you building?
If you had to build this restaurant all over again, knowing what you know now, what would look different?
What the Guest experiences when you are operating at your best:
Why that matters to the community you serve:
Is your strategy sentence clear enough that every tactical decision could be checked against it? If not, name the gap:
44 years. 200+ independent operators coached. 34 restaurants opened from scratch.
I work with restaurant operators who know something is wrong and are ready to find out what it actually is — and with leaders who are ready to build something that lasts.
The complete framework is in my new book: The Operator’s Playbook
Call or text: +1-817-797-2929 Email: Jeffrey@JeffreySummers.com
