Fortunately, time doesn’t stop.
All posts by Jeffrey Summers
Why Discounting Is Bad For Business: Part 2
Suffice it to say that there are many, many options based on the understanding and execution by the operator of what a strategic marketing plan will do for those slow times and the business overall.
What I Won’t Do
I challenge behavior. I’m not your ‘yes’ man. I’m your ‘yes we can’ man. I will tell show you what you need to do differently in order [...]
Read more
How To Create Loyal Guests For The Restaurant Across The Street
Bad Service Is The Norm
Food Cost Is Not A Percentage
When we talk about food cost, we must keep in mind that overemphasizing percentages without understanding the dynamics behind them, can actually reduce real profits.
Menu Engineering
Your menu is THE most important part of your operation. It determines: Your ability to attract and retain “A” level talent. Your ability to attract and retain [...]
Read more