HomeQuestions From OperatorsQFO: What can a newly opened, up-scale restaurant do to set itself apart in a location that contains multiple other competing restaurants?

QFO: What can a newly opened, up-scale restaurant do to set itself apart in a location that contains multiple other competing restaurants?

Probably nothing.

If you opened without any differentiation, you won’t be able to design it now.

You have the wrong thinking and the wrong leadership.

Your brand is now set in the minds of Guests.

Think about Newton: The First Law of Motion states, “A body at rest will remain at rest, and a body in motion will remain in motion unless it is acted upon by an external force.” This simply means that things cannot start, stop, or change direction all by themselves. It takes some force acting on them from the outside to cause such a change. This property of massive bodies to resist changes in their state of motion is sometimes called inertia.

Your brand now has tremendous inertia and will resist the change necessary to create meaningfully differentiated value.

Author: Jeffrey Summers
For four decades, my Coaching, Consulting, & Learning Events have helped thousands of hospitality leaders worldwide, build successful businesses. Call or text me at +1-817-797-2929 or email me at Jeffrey@JeffreySummers.com.

If you hear questions like these
in your business, I can help!

  • “Why do we have to go through all this change?”
  • “When is someone going to train me?”
  • “When will the (BOH – FOH) do its job right?”
  • “Who dropped the ball?”
  • “Why don’t they communicate better?”
  • “Who’s going to solve the problem?”
  • “Why is it so slow?”
  • “Why do we always run out of things?”
  • “Why can’t they get my schedule right?”
  • “Why did we hire another___.
    I told them I wanted to do that!”
  • “How do we know what our food cost should be?”
  • “How do we market our business effectively?”
  • “Why can’t we staff our restaurant better?”
  • “How do we grow our business in this economy?”

 

 

FYI:

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